Giuseppe De Stefano (loller) is a visual designer and creative director based in Milan, active worldwide. Born in Ariano Irpino, Campania.

Co-founder of Muffler Studio alongside Gioele Ranallo, in 2025.

His portfolio includes collaborations with: Achille Lauro, Baby Gang, La Sad, Simba La Rue, Glocky and Mostro, and label partners Sony Music, Universal and Warner.

He did not choose design. It is the only way he is able to think and express himself — a propensity toward image and form developed since childhood, rooted in the way things are perceived before they are understood.

His approach is grounded in the balance between personal vision and project identity. Every collaboration represents a meeting point between his aesthetic perspective and that of the artist or brand he works with, with a precise objective: to build something that does not respond to the trends of the moment, but transcends them. Work recognizable over time, characterized by extreme formal quality and a visual coherence that rejects the homogenization of what the market produces in series.

GDS is the space where this vision operates without mediation, through music, fashion, art and objects.